Motion Graphics
February 2022 - March 2022
The Loyola Ramblers are best known for their Cinderella-run in the 2018 March Madness basketball tournament and Sister Jean, the iconic team chaplain. But Gentile Arena, home of the Ramblers, is also noteworthy for being the site of zero-waste games—another initiative in Loyola’s sustainability work.
Throughout the guide, the visuals looped continuously; this allowed viewers to read the accompanying text at their own pace.
While students at Loyola University Chicago regularly flock to basketball and volleyball games at Gentile Arena, many don’t realize that the stadium itself is home to sustainability work. Through coordinated efforts of university staff and volunteers, the arena contributes no waste from any of its games. To explain how this works, I created a step-by-step guide to putting on a game at Gentile.
I created a hand-drawn storyboard for this project (and most of my others). While I didn't stick to this sequence exactly, it helped provide guidance.
After learning how zero-waste games work from the staff who maintain this initiative, I began storyboarding visuals from the process that would interest an audience. After deciding on a set of scenes with a writer (who created the copy in this piece), I began illustrating, working in an outline style that matched the existing art style at Loyola and referenced the university’s colors. I then took to animating, creating gifs that could loop continuously on the story page.
I incorporated gold throughout, both as a point of visual interest in each gif and as a nod to Loyola's secondary color.
I think, for many people, having a process visualized makes it much easier to understand than simply reading about it. This piece does that—while the written text provides much needed information, the visuals help carry the reader through the piece, helping them understand Loyola’s ongoing green efforts. On top of that, this piece was an fun feature the university could use during the 2022 March Madness tournament!
