Motion Graphics
July 2021 - August 2021
The COVID-19 pandemic stopped—and then permanantly changed—the world. But some communities have been affected by the pandemic more severely than others. RADx-UP, an initiative from the National Institutes of Health, aims to change that by providing equitable COVID-19 testing and treatment across the US.
For months, RADx-UP has worked to combat the effects of COVID-19 and make testing and treatment more accessible in communities with greatest need. But many Americans don't know this program even exists. To help promote RADx-UP's services, I was asked to create a set of four videos about each of the program's cores: Administration, Data Science & Biostatistic, Testing, and Community Engagement
I received a series of illustrations and storyboards for this project, which I then formatted for animating before beinging them into After Effects.
For this project, my only job was animating—scripts were written, storyboards drawn up, and assets created when I came into the process. Still, I retained a large amount of creative freedom when it came to deciding how to put RADx-UP's vision in motion.
After organizing the assets I received, I began to create a consistent look and style that would be used across all videos. I also recreated small animations—like draw ons of outline illustrations—that could be reused across videos. Because voiceovers hadn't been recorded when I began working, I estimated the amount of time required for each scene until I had the audio and could make corrections accordingly. Throughout the process, I worked regularly with the clients to ensure that the animations matched their creative visions, and I revised based on their feedback throughout the process.
The Data Science & Biostatistics core video describes how RADxUP collects and standardizes medical data.
The Community Engagement core describes RADxUP's efforts to connect with communities throughout the US.
This set of videos gives a clear picture of RADxUP's purpose, goals, and process. I animated the Administration, Data Science & Biostatistics, and Community Engagement cores, while a colleague created the Testing core based on my template. The National Institutes of Health is now planning to use these videos to promote RADxUP in its fight against COVID-19.
